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I'm Adi, a Product Designer at
Playtika with an MA in Neuroscience.
I combine psychology and design to craft impactful user experiences.

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AB Testing

AB Testing helps optimize game features through controlled experiments. The existing system lacked a dedicated view for new installs, relying on external tools. The task was to design a new results page to streamline testing and reduce reliance on external tools.

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Campaign Tool 2.0

Campaign Tool 2.0 helps create in-game offers through collaboration between multiple personas. The goal is to redesign the tool with a streamlined user flow and updated interface to improve usability and efficiency, addressing existing pain points.

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Trade App Onboarding

An onboarding experience for a trading application designed to simplify entry for new users and guide them through setup and key features

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Detector

AI tool that predicts how players behave in-game, helping teams build smarter strategies around real user patterns.

Coming Soon!

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Talking UX with Product Managers

Part of a learning series for PMs, this session explored the role of UX in shaping intuitive, user-first products—without overcomplicating it.

Let's Connect!

Feel free to reach out for a collaboration, a question, or just to say hello.

Adi1739@gmail.com

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